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La Tene period in Bohemia from Archaeozoological perspective
OPELKOVÁ, Monika
The main aim of this thesis is to approach the economic history of a less explored period in our territory, which is the La T?ne period. The first part of the diploma thesis is focused on farming in the settlements of this period in Central Europe with an emphasis on the Czech environment. The practical part consists of the archaeozoological analysis of an osteological assemblage from Modlešovice site in South Bohemia, in order to approach the economic background of the settlement and the socio-economical significance of animals for humans in the La Tene period. The species composition of the fauna and their anatomical representation, age, health condition, etc. are monitored.
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Portrayal of animal products in advertising
Hamrová, Alžběta ; Rosenfeldová, Jana (advisor) ; Schneiderová, Soňa (referee)
This bachelor thesis deals with strategies and techniques used by advertisers while communicating animal products. Researching these techniques, this paper observes psychological patterns through which our society rationalises animal consumption and subconsciously separates the notion of a living animal from the portion of meat on a plate. These patterns are deeply rooted in the so-called ideology of carnism, an ideology in which animal consumption is considered ethical and acceptable. Despite the justification for animal exploitation, most consumers are sensitive to the suffering of animals, which must be taken into consideration advertisers. Based on case studies of the campaigns Got milk, Vodňanská drůbež and S láskou k mléku, techniques are identified through which these products are communicated in order to make them acceptable by society. While studying these campaigns, the thesis discusses three key strategies that brands use while communicating animal products: celebrity endorsement, anthropomorphisation of animals and idealisation of animal welfare. Based on these findings, we can recognise that advertisers choose certain strategies for the consumer to rationalise meat consumption, thereby contributing to the consolidation of the profitable ideology of carnism.
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Where is the food? Tutorial for 2nd elementaryschool - Workbook (animal products).
VÍTOVCOVÁ, Alena
The aim of this thesis is to determine the possibilities of education and familiarity with the issues of animal products in relation to the health of 2nd grade elementary school. The aim of the study was to analyze the issue, suggesting graphically process and subsequently verify the educational program in the form of a workbook titled "Where is the food? (Animal products)." The theoretical part deals with the characteristics of animal products (meat, fish, milk, eggs and honey), then the definition of a workbook and 2nd grade students of elementary school, including the concept of education for this age group. The research deals with the very formation of the workbook and its verification in elementary schools. Using questionnaire survey has revealed the level of awareness of pupils in the age group of animal products and the effectiveness of the educational program created by the teachers. Because of the identified data were drawn conclusions and recommendations for practice, pointing to greater suitability classification attractive and engaging educational programs in the school curriculum.
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Trends in law of agricultural animal products in the Czech Republic in 1990 - 2012
LÍBALOVÁ, Jitka
The thesis deals with development of legislation regulations in the field of agricultural products of animal origin in the period 1990 - 2012. The system of regulations of the Czech Republic is described in the introduction, followed by basic insight into the individual categories of animal products. Specific legislation applies to some categories, in such an instance the regulations are described separately for a particular product, including their development. A group of related agricultural products is concluded by a summary of legislation common for that group. A summary of regulations together with the fields they apply to in chronological order according to the effective dates form an annex to the thesis.
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